Become a Purpose Driven Brand Serving Your Niche While Building a Profitable Business You Deserve. And Accomplish All This @LightSpeed.

We understand the problem of nervousness, endless researching, losing focus, jumping from one idea to the next, negative thoughts & feedback from others and our favorite chronic procrastination. While you have a dream of what life will be like once you have made it, and it looks super rosy. The gap between now and then disheartens you as you are unsure where to begin and the best path to reach your happy place.

This is the biggest dilemma on the road to entrepreneurship. So you are not alone by a long way. The starting point isn’t building a website or building the product the market you think needs. What I believe to be the starting point is you and your mindset. You need to be ready mentally before embarking on the entrepreneurial journey. This is where we start, like an athlete prepares for the big day, we’ll start by preparing you for the big day.

A key ingredient to being a successful entrepreneur is FOCUS. The world has become a very noisy place especially with online advertising becoming ‘in your face’ and to a large extent irritating. Everyone seems to be peddling their shiny object to a point that our attention span has dropped to 3 seconds or less.

What @LightSpeed offers is a framework that gets you mentally focused on what’s important now. Not being prepared mentally is what has caused your nervousness to really get started, your endless researching that this has become your comfort zone. You losing focus as you jump from one idea and shiny object to the next. Why you keep telling yourself that you will start one day that leads to chronic procrastination that’s led to not starting at all.

This is why FOCUS is the one key ingredient we’ll start with first. An unfocused mind wanders aimlessly.

So what is our objective?

That in 365 days time, you’ll be looking back at today and say “WOW! Look at what I have done.” With a feeling of exhilaration and achievement. You will be thinking of the inspirational stories your customers have shared with you. You’ll have turned your customers stories into brand stories that built the awareness around your product. You are looking forward to the next 365 days with confidence, grit and tenacity all the while growing your brand to new heights.

In less than 365 days from now your idea will officially be a THING! Your loyal fan-base will look to you as a trusted brand. Your voice resonates your purpose and values.

This will be yet another milestone achieved, on this adventure towards your desired future self. And nobody’s going to hold you back. You’ll have left that ‘one day’ thinking long behind, as of today every day is now. Having one eye living in the now and having the other on the horizon is a beautiful thing.

We have all heard, entrepreneurship is an unpredictable journey. Starting a business has many risks. By starting now on this adventure means admitting you’ll have setbacks, accepting you’ll have struggles and doubts. It’s like being on a hike and getting lost, what we do is use all our grit to getting back on track. By remaining calm and following a systematic approach we recover and we learn. From your learning you’ll develop the perseverance mindset to turn any situation around and let it empower you. All these are learned experiences that become your SUPERPOWER.

A well crafted and executed Brand Purpose drives how quickly your Business becomes Profitable. Your Brand is Your Purpose. It encapsulates everything you need from Core Values to how you build and maintain Trust. Your brand is always front-of-mind in everything you do. It must be nurtured and protected as all cost. With a business plan developed around your brand identity your new business can then focus on how to make a profit from the get go. Please remember that even if your business does not make it, your brand will go with you onto your next endeavor, which means your audience’s trust in you can be maintained, hence why protecting your brand is vital. You are your brand.

We have heard to phrase, true failure is having never tried at all or trying and giving up too soon. The trying part is experience. The failure rate for not trying is 100%.

One big reason for not starting a business at all or having to shutdown is not having enough cash flow. According to a U.S. Bank study, 82% of businesses fail due to cash flow. There are tons of reasons why this happens, but the root cause is usually not reaching the right audience with the right offer and brand messaging. But this is a discussion for another day.

While fledgling entrepreneurs find themselves facing many dilemmas, they have unfortunately gone in headfirst and hit a brick wall. The solution to this problem is developing the perseverance mindset followed by a structured flight plan that remediates cash flow worries. This flight plan must minimize expenses upfront by focusing on the necessities but maintaining high quality. A flight plan with a customer first approach to building a list of early adopters. Your first raving fans. A plan designed to accelerate your business to profitability quickly.